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This is the first of a series of articles where we will study the use of graphic elements to reinforce the website's message in a subliminal manner, given that the message is also provided "explicitly" by the website's text and images.
The colours that you use on your website can affect a visitor’s ability to carry out what they want to do; they are not just there to make a site look “pretty”, but also they send a message… and this has to match the message of the site.